UI UX design plays a vital role in your website or mobile application and it ensures that the website or application stands out from the crowd.
A good UI UX design makes your product more accessible, easy to navigate, and understandable for users that deliver a better user experience.
It also creates the foundation for an enjoyable and efficient user experience that can help attract more users, drive engagement, create a brand identity, and increase conversions.
Good UI UX design can increase conversions by up to 50% and reduce support calls by up to 50%.
Due to its several benefits, you can’t ignore the importance of UI UX design.
The intention of this article is to show you why UI UX design is important and what are the benefits of it.
But before moving to the main intent, let us clear out the basics of UI and UX.
What is user interface (UI) Design?
UI stands for the user interface. Simply put, a software application’s graphical interface side is called the user interface or simply the side users interact with.
Basically, UI design determines how the website and mobile application will be presented and how it will look on desktop, mobile, and other devices.
It comprises objects such as the buttons they click, the text they read, the graphics, sliders, comment boxes, and the rest.
This covers every single micro-interaction, transition, as well as screen layouts, and interface animations. Design is required for every visual component, interactive feature, and animation.
What is user experience (UX) Design?
UX stands for user experience. Simply put, user experience is the process of developing and improving the quality of experience of users when they visit an app or website.
Basically, UX design determines how users will interact and navigate with products and how they will find out what they are looking for.
It comprises objects such as the speed of the website and app, easy-to-use functions, compatibility with all devices and technology, etc.
In conclusion, the success and failure of the product you’ve built depend on user experience (UX).
If users bounce or exit your website and application too early without using functionality and never visit again, it is an indication of a bad user experience.
8 Reasons why UI UX design is important for your business
Ultimately, UI UX design is crucial for businesses to gain a competitive edge and create a memorable and enjoyable experience for their customers.
We have collected the top 6 reasons from the box that will show you why UI UX design is an essential part of achieving success in web development and app development
1. Improves engagement rate
A good UI UX design helps improve the user engagement rate of the website and application by making it easier for users to navigate and understand each of the features of the product.
To empower user engagement rate ensure that every element of the design is well optimized for the user’s needs and that they can easily find what they want on your site or app.
2. Increases conversion rate and ROI
If customers accidentally visit your website but find it a useful source for their problem and a website looks professional due to its outstanding UI design, they are more likely to purchase a product from your website.
Even if they found your product quality, they might be happier to purchase from you again.
Simply put, a professional look and well-designed landing page can increase your trust for you in the user’s mind which converts into potential leads and drives more conversions.
One study through Forrester suggests that every $1 spent on a smooth user experience can bring back up to $100.
So focus on great UX research and map the user journey in order to get higher ROI (Return on investment).
3. Makes brand building an easy peasy thing
If you are a business owner, then I am pretty sure you are aware of the fact that the retention of devoted clients is the primary goal of any business, and UI and UX designs are the sources that make it possible.
The best way to get to know your customer is by asking them for feedback about how their time was on your website. Did they find it easy to use? Or what are the things they might like improvised versions of?
Perfection in the UI UX design enhances credibility and builds a strong brand identity for your business.
UI UX design can help create a positive impression of a brand that can influence user loyalty and trust.
4. Time and Money Conserving
To be honest; it’s like a one-time investment. You will save a lot more time and money in the long run if you construct your website with solid UI and UX designs in the beginning.
There are so many types of web development such as eCommerce, CMS, cross-platform, blogging, and more but building a wireframe of the website makes it easy to visualize ideation to see what it will look like while opening a website.
Web design is a tremendously worthwhile investment for your company.
Therefore, it is recommended that you should always research the needs for a website’s user interface and user design in advance. This way you can save thousands of bucks without putting a dent in your wallet.
5. Boost SEO ranking
Before continuing to how UI UX will help you boost your website’s SEO ranking, first, you have to understand the basics of SEO.
SEO stands for search engine optimization. It refers to the process of making changes to your website to make it more visible when users search for goods or services associated with your company on search engines such as Bing, yahoo, and google.
The more visible your pages are in search results, the higher possibility it is that you’ll get noticed and draw both new and returning clients to your company.
Now, user experience is the strong ranking signal in order to get a higher ranking on SERP.
If a visitor stays for a long time and takes any actions on your website, it’s a stronger indication to search engines that this website provides the best answer to the user’s query and would give you a higher ranking.
6. Helps to lead users
UI/UX design helps to lead users through websites, apps, and other digital products by providing them with a visually appealing, intuitive, and easy-to-use interface.
Through the strategic placement of visual cues, such as color and typography, UI/UX design provides users with the information and tools they need to navigate the product.
By utilizing UX best practices, design teams can ensure that their products create a positive user experience and lead users to their intended goals.
Pro-tip: Before you finish building a website or mobile app for your client make sure that you build some prototypes to show them in advance in this way if they need some changes you can do it beforehand.
Things to consider while creating UI UX design
There are so many skillful developers and designers who work hard to develop software, website, and application. Attach lots of useful functionality that helps users make their work easier to do and increase their productivity level.
That’s all good but one thing they may forget to consider is a user-friendly interface.
the significance of UI UX design in app development and web development is a must.
Most UI UX designers plan out the extensive and creative design of the product but don’t think from the user’s side and never track the user’s engagement.
As a result, there can be a big downfall in the application and a traffic decline to the website.
According to the survey, 88% of online customers say they wouldn’t return to a website after having a bad user experience.
74% of businesses say that user experience plays a vital role in increasing their sales.
Here are some problems that need to be fixed in order to improve UI UX design.
- Figure it out when visitors open your website or mobile app, can they find out the information easily they want in the product?
- When users click on any element, does it open within a few seconds or user have to wait for a long time?
- Can typography and text easily be read by users?
- Would the design be able to show users about your idea and concept
- Will your UI design inspire the user to click on CTA (Call-to-action) button?
- Make sure every element and section should be well organized and easy to find.
We can’t read users’ mind but fixing these problems will help you improve the user interface that delight users.
Now, you might understand why should you invest in UI UX design before starting the development of the product. But you can’t create a design by yourself that convert users into potential customers. For this, you’ll need reliable services for UI UX design that works for you.
If you are looking for a UI UX design services provider, drop a mail at Semicolon Solution for a consultation on design.
Conclusion
This is all about the importance of UI UX design and why should you prioritize it.
Developing any software, website or application starts with concepts of design and that decide at the end either your project will run for a long term or shut down.
UI UX design is an incredibly important part of any development process. It ensures that the user experience is optimized, helping to create a product that is enjoyable and increasing the overall aesthetic of an interface.
A well-designed UI UX can lead to increased user satisfaction, faster adoption of the product, and a more successful venture overall.
Ultimately, investing in the UI UX of a product is a smart decision, as it can provide great benefits for both the user and the business.
